Post by account_disabled on Jan 6, 2024 9:49:40 GMT
One week before Black Friday, Directia , the Mediapost business unit specialized in logistics solutions, wanted to know the purchasing trends that will take place next Friday, November 27 in a year so marked by Covid-19 , both in ecommerce like in the physical store. To do this, it has carried out a study interviewing more than a thousand Spaniards. The main conclusion of the study is that the next Black Friday will be marked in Spain by the search for offers and promotions. 54% of consumers claim to have already selected the products they want to buy so they can be aware of possible discounts that may arise in the coming days. Buyers also expect to find offers that last longer (46%), avoiding flash offers that are only available during Black Friday , as well as more aggressive promotions than other years (42%), which they expect to find to the same extent. online and in the physical store.
Spanish retailers must be prepared this year to offer the most interesting promotions , in addition to aligning their channels and offering them in their e-commerce and physical stores alike,” advises David Phone Number List Arteaga, head of Directia . “Never will promotions and discounts drive sales as much as this year.” A Black Friday marked by the pandemic The study by Directia and Mediapost reveals a high purchase intention during the next Black Friday . 67% of consumers plan to take the opportunity to make their purchases, although only three in ten of them trust that they will be able to advance their Christmas shopping. Purchases will be more distributed than ever between the physical store (53%) and ecommerce (47%) . Physical stores must take into account customer expectations regarding health measures: seven out of ten expect to find extreme safety and hygiene measures and half are concerned about whether capacity is respected. 10% of Spaniards affirm that they will not go to physical stores except in case they have to pick up a package.
The online channel will assume greater traffic than other years, taking into account all the consumers that have been added this year as a result of confinement and those who will avoid the physical store,” warns David Arteaga, head of Directia. “Brands and retailers will have to fine-tune the logistics of their e-commerce to face the demand of the Christmas period, which has started for years on Black Friday . ” The fashion category is the one that will receive the most purchase intentions during this important date, with 41% . They are followed by decoration and home furnishings, which has increased this year due to Covid-19 and extra time spent at home, with 33%, and personal and home technology, with 30% each. The fitness category, booming over the past few months, receives just 10% intent. The average spending of consumers will be between €100 and €250 on average.
Spanish retailers must be prepared this year to offer the most interesting promotions , in addition to aligning their channels and offering them in their e-commerce and physical stores alike,” advises David Phone Number List Arteaga, head of Directia . “Never will promotions and discounts drive sales as much as this year.” A Black Friday marked by the pandemic The study by Directia and Mediapost reveals a high purchase intention during the next Black Friday . 67% of consumers plan to take the opportunity to make their purchases, although only three in ten of them trust that they will be able to advance their Christmas shopping. Purchases will be more distributed than ever between the physical store (53%) and ecommerce (47%) . Physical stores must take into account customer expectations regarding health measures: seven out of ten expect to find extreme safety and hygiene measures and half are concerned about whether capacity is respected. 10% of Spaniards affirm that they will not go to physical stores except in case they have to pick up a package.
The online channel will assume greater traffic than other years, taking into account all the consumers that have been added this year as a result of confinement and those who will avoid the physical store,” warns David Arteaga, head of Directia. “Brands and retailers will have to fine-tune the logistics of their e-commerce to face the demand of the Christmas period, which has started for years on Black Friday . ” The fashion category is the one that will receive the most purchase intentions during this important date, with 41% . They are followed by decoration and home furnishings, which has increased this year due to Covid-19 and extra time spent at home, with 33%, and personal and home technology, with 30% each. The fitness category, booming over the past few months, receives just 10% intent. The average spending of consumers will be between €100 and €250 on average.